工商人类学视角下川南南向开放企业跨文化ESG框架研究

期刊: 《社会发展与科技创新》 DOI:10.64649/yh.shfzykjcx.issn3078-8994.202608026 全文阅读 返回期刊

王烬

宜宾学院

摘要

川南经济区是承载四川省“十五五”时期“强化开放门户功能”的核心区域，承担着协同推进全球产业贸易枢纽建设的重要任务。以新材料、锂电池等为代表的先进制造业，在出海进程中因跨文化差异而易遭遇ESG合规、品牌传播、劳工纠纷等难题。本文从工商人类学视角搭建起物、人、符号三维分析框架，剖析出海企业的ESG实践短板，厘清文化差异对环境、社会、治理维度的作用逻辑，构建契合内陆产业集群的ESG落地路径，为川南外向型企业规避绿色贸易壁垒、化解跨文化经营风险、培育可持续国际竞争力提供参照。

关键词

工商人类学；跨文化；ESG；南向开放

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